Difference between revisions of "Create a Jingle"

Latest revision as of 14:53, 13 October 2021

A jingle is a 10-20 second musical introduction that you can play at the start of your show. They are a great way to make your show stand out and create a unique brand and style!

Here's a quick and easy guide to the 4 steps to creating a great jingle:

Find an instrumental you like! This can be anything, maybe a piece of instrumental music that evokes the mood of your show or the karaoke version of your favourite tune. You could also search YouTube for "free (lofi/trap/pretty much anything) beats" that can be downloaded with YouTube mp3 converters. Alternatively, if you can't find quite find the right track, message our Head of Production [email protected] with details of what you are looking for and he can try to make something from scratch!
Choose your favourite section. Find your favourite section of the instrumental, there's no specific limits but 10-20 seconds is usually a good length. If you are doing voiceover you might want to think about finding a section that will make it easier to hear your voice on top of.
Record a voiceover (optional). While listening to the instrumental on headphones, record a voiceover of you introducing your show. If you have co-hosts on your show who also want to feature on the jingle they are welcome to record voiceovers with you or separately. Maybe you have a particular catchphrase or show tagline? What you say is totally up to you but remember this is your chance to build a unique brand for your show! You can use free software such as Audacity to record this or just record with your voice notes on your phone. Don't be afraid to re-record as many times as needed until you find the perfect take. Alternatively if you want your jingle to just be instrumental with no voiceover, then feel free to skip this step.
Email the files to our Head of Production. Email the audio files of the instrumental (preferably just the section you want to use but if not timestamps of the section will work too) as well as your final voiceover (if you have one) to [email protected]. Feel free to send guidance on how you would like it all to piece together.

Once your jingle's ready, it'll be put into the playout system and you will be able to play them at the start of your show!

For some examples of great jingles from last year check out the jingles for The Record and OK UK.

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-Jingles are a 5-20 second musical introduction to your show and a great (and easy) way to solidify your show branding and set yourself apart from the crowd.
+A jingle is a 10-20 second musical introduction that you can play at the start of your show. They are a great way to make your show stand out and create a unique brand and style!
-== Creating a Jingle ==
+Here's a quick and easy guide to the 4 steps to creating a great jingle:
-# Find an instrumental. This could be the karaoke track of your favourite song, or just search ‘free (lofi, trap, pop, sad, sexy, literally anything) beats’ on YouTube and copy and paste the link into a YouTube to MP3 converter and download it. Alternatively, if you can’t quite find the one, send an email to [mailto:[email protected] [email protected]] with details of what you want and they may be able to help you make something from scratch - see [https://www.youtube.com/watch?v=fjXHyPUozLM The Record's jingle].
-# Choose the bit you like best. 10-20 seconds is ideal but go with what feels right. Dependent on whether you want to do a voiceover (see the next step), you may want a section with more or less happening instrumentally.
+# '''Find an instrumental you like!''' This can be anything, maybe a piece of instrumental music that evokes the mood of your show or the karaoke version of your favourite tune. You could also search YouTube for "free (lofi/trap/pretty much anything) beats" that can be downloaded with YouTube mp3 converters.  Alternatively, if you can't find quite find the right track, message our Head of Production [mailto:[email protected] [email protected]] with details of what you are looking for and he can try to make something from scratch!
-# Do you want to do a voiceover? You might want the jingle to introduce the show for you (e.g. you’re listening to/welcome back to/ introducing/insert anything you want to say - see the example of [https://www.youtube.com/watch?reload=9&v=3PPr9gCARvc OKUK's jingle]). If you decide you want to record vocals, proceed to step 4. If you just want the instrumental, skip to step 5.
+# '''Choose your favourite section.''' Find your favourite section of the instrumental, there's no specific limits but 10-20 seconds is usually a good length. If you are doing voiceover you might want to think about finding a section that will make it easier to hear your voice on top of.
-# Record your voiceover. To make sure it all sounds ‘together’, pull the instrumental up on your computer and play it in-ear via headphones. Open Voice Memos on your phone, hit record and say your piece over the beat. Record it as many times as you need until you’re happy. If there's more than one show host who wants to feature, you can record together or separately, it doesn't matter! And don't worry, nobody likes the sound of their own voice (but if you're really desperate John can say it for you with the same beautiful voice as the OKUK jingle).
+# '''Record a voiceover (optional).''' While listening to the instrumental on headphones, record a voiceover of you introducing your show. If you have co-hosts on your show who also want to feature on the jingle they are welcome to record voiceovers with you or separately. Maybe you have a particular catchphrase or show tagline? What you say is totally up to you but remember this is your chance to build a unique brand for your show! You can use free software such as Audacity to record this or just record with your voice notes on your phone. Don't be afraid to re-record as many times as needed until you find the perfect take. Alternatively if you want your jingle to just be instrumental with no voiceover, then feel free to skip this step.
-# Email the files to our Head of Production. Email [mailto:[email protected] [email protected]] with the instrumental and, if you have one, the voiceover file (which you can usually attach directly to an email from the Voice Memos app). You can also mention any guidance on how you’d like it to sound (when should the voiceover kick in? Do you want it to fade in or out? Reverb? Delay? Or if this makes no sense don’t worry and he'll do what sounds best). We can then put them both together, and get them ready for you to play on air!
+# '''Email the files to our Head of Production.''' Email the audio files of the instrumental (preferably just the section you want to use but if not timestamps of the section will work too) as well as your final voiceover (if you have one) to [mailto:[email protected] [email protected]]. Feel free to send guidance on how you would like it all to piece together.
+Once your jingle's ready, it'll be put into the playout system and you will be able to play them at the start of your show!
+For some examples of great jingles from last year check out the jingles for [https://www.youtube.com/watch?v=fjXHyPUozLM The Record] and [https://www.youtube.com/watch?v=3PPr9gCARvc OK UK].