Head of Marketing
From Starchive Wiki
The Head of Marketing is responsible for promoting STAR to the student population, the local community, and the world. They are in charge of all of STAR's social media accounts, and regularly posting content on them.
In November 2008, the position was described as one of the "biggest and most expensive" areas of STAR.[Source]
They are contactable via [email protected].
Contents
Previous Heads of Marketing
| Year | Name | Position Title |
|---|---|---|
| 2009/10 | Michael Curran | Head of Marketing |
| 2012/13 | Samuel Bachelor | Director of Publicity |
| 2013/14 | Claes Winberg | Director of Public Relations |
| 2014/15 | Sam Moore | Expansion Director |
| 2015/16 | Unknown | Unknown |
| 2016/17 | Unknown | Unknown |
| 2017/18 | Minoli De Silva | Head of Publicity |
| 2018/19 | Minoli De Silva | Head of Marketing and Outreach |
| 2019/20 | Julia Swerdlow | Head of Marketing |
| 2020/21 | Julia Swerdlow | Head of Marketing |
| 2021/22 | Grace Betteridge | Head of Marketing |
Assistant Head of Marketing
Some committees may decide to appoint an assistant to the Head of Marketing. In 2009/10, there were two extra positions related to marketing; the exact role descriptions are unknown, so they are listed here as assistants, for simplicity.
| Year | Name | Position Title |
|---|---|---|
| 2009/10 | Gillian Cook | Head of Community Relations |
| Dan Matthews | Head of Advertising | |
| 2021/22 | Kashika Malhotra | Assistant Head of Marketing |
Handover
Intro
You are in charge of getting this town listening to STAR, going to STAR events, and generally knowing STAR exists. Good luck!
Tasks
- Decide on promotional merchandise to give out at Freshers’ Week events, working with the Station Manager and Head of Design. Decide on quantities, and order everything early in summer. Remember you can get things delivered to the Union. Examples: USB sticks, stickers, business cards, lanyards.
- Order committee merch, again early in summer. This should be pre-order only, and everyone on committee should pay for what they ordered before collecting it. Examples: jumpers.
- Order merch for assistants, once they join the committee in September.
- Order more merch throughout the year. Pre-orders are best for more expensive items. Examples: show mugs, t-shirts.
- Publicise any merch we have for sale; ensure it’s on our Union website subcommittee page, our website, and our Facebook page shop. Head of Web/Tech can help with this where necessary.
- Actively reach out to University groups and societies to see if they want to collaborate, or if they want STAR to cover their events, via live broadcast, podcasts, The Record articles, starTV videos, etc.
- Reach out to groups like On the Rocks (OTR) and balls, to make sure STAR receives press passes to either review, broadcast, or film specific events. This is also a task for the Head of News, so work together!
- Organise show photos, to go on the website schedule.
- Once the Head of Programming has confirmed shows for the semester, collect short bios from each show to go with their photo on the website. Use a Google form.
- Regularly promote shows on our social media accounts.
- Talk to the University about taking over their Instagram account at some point.
- Make sure the Union is sharing our most important events on their Facebook pages, and in the weekly sabb emails.
- Make sure you publicise special shows, e.g. if a show has a well-known guest one week.
- Help shows to run competitions and giveaways.
Where to promote a (music) event
- STAR mailing list
- STAR profiles
- Facebook page
- Instagram post
- Instagram story
- STAR Facebook groups
- Shows group
- Musicians of St Andrews
- Other Facebook groups
- Class of 20** (last 4 years)
- st polldrews (disguise as poll)
- STIMS
- Pages that will share an event if asked:
- Physical posters
- Studio door
- Buchanan
- Halls
- Library
- Union (must be approved by Rachel (sadesign@) and stamped by reception before putting up)
- Rector's pinboard
- Main bar pillars
- Sabb office glass wall
Links
- Google Drive: drive.google.com
- Google Forms: docs.google.com/forms
- Most reliable merch site: awesomemerchandise.com
- Alternative merch sites: Everything Branded; digitalprinting.co.uk
- USB sticks: usbmakers.com
Social media accounts use the [email protected] email address, which forwards to you.
Contacts
- Previous Head of Marketing, e.g. Julia Swerdlow
- Rachel Hughes, Union Design & Marketing Manager: [email protected]
Examples of Previous Collabs
- FemSoc live podcast
- Protocol Magazine feature
- PhySoc aired their monthly podcasts on STAR as a pre-recorded weekly show